![]() ![]() The downside with this is that, because LinkedIn makes it so easy, many users forget that they submitted one. The low amount of friction makes Lead Gen Form Ads a great option for optimizing towards lead volume. Keeping users on the platform and reducing the amount of time required to actually fill out the form make for a pretty seamless experience. Most form fields auto-populate with information made available in a user’s LinkedIn profile, as well. When someone clicks the CTA on your ad, the Lead Gen Form pops up directly in your LinkedIn feed. You can have a Lead Gen Form on a Single Image, Video, or Conversation Ad, for example. ![]() ![]() The way they work is that they can be attached to many different ad formats. LinkedIn Lead Gen Form Ads are a popular choice among advertisers. Let’s weigh the pros and cons of both options. It depends on whether your goal is quality or quantity. We often get the question from clients: Which is better-collecting leads through LinkedIn Lead Gen Form Ads or from a form on your landing page/website? ![]()
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